SEO ( Search Engine Optimization ) Its A well-known term for nearly every blogger. Today, I’d like to talk about some popular SEO myths that aren’t real. Nearly every blog is stuffed with these SEO Myths but keeps in mind that everything is not true. Let us take a look at some of the most popular SEO Myths.
Common SEO Myths
Before starting I think it’s vital to tell that these myths are tested by me on my blogs and also I have seen a lot of blogs following these myths but not ranking anywhere. So it’s all about my experience. Your views may be different but I would like to hear them.
1. Keyword Stuffed Content Gives Higher Rankings
This is a phenomenon that almost every new blogger experiences, and most experts acknowledge it. Many websites use the same keywords over and over again, which is ineffective. That’s what we call ”Keyword Stuffing”.
There was a time when having a high keyword density could help you rank higher, but Google will now sue you if you do so.
An Example of Keyword Stuffing: I love WordPress Blog. WordPress blog is good for SEO. You can use many plugins in WordPress Blog. There are a lot of themes available for WordPress blogs. You can start a WordPress blog with free hosting. WordPress blog is different than Blogspot blog.
From the above example, you can see that ” WordPress blog ” is the keyword that is being used again and again. This is just an example but the masters repeat keywords more than shown in the example.
From my experience with a keyword-stuffed blog, I would say that keyword stuffing works! But just for a while and once Google caught you, there is no chance to get those sweet days back. If you started using keyword stuffing, you will see your website performing well but after some time you won’t find it even on the first 5 pages. I am not saying that your article shouldn’t have keywords. It must exist, but in a well-organized manner, and visitors should not feel guilty for visiting your site.
2. You will get banned because of Duplicate Content
It’s another SEO Myth that no one denies. Everyone says that If you use duplicate content, you will get a penalty from search engines.
But I am one of them who says ”Duplicate content is not harmful anymore If you know the technique to rewrite the content in more easy words”. Yes, you can copy content but make sure to write it in your words. Your paragraph must not be spammy.
Duplicate content is an essential part of the Internet and the web world is full of it. So mix up the duplicate content with the high-quality one and make sure that your article makes sense.
Never repeat the keywords, again and again, to make it lengthy and to show different from the copied one. However, I am not saying to stop writing on your ideas but when you don’t have an article prepared make use of the ideas by other bloggers. But for his/her hard work you should link back to the original author as a credit.
Here are some tips to follow while writing an article on an already published topic:-
- Write an article in your words. Make use of the “Active-Passive” voice.
- The first 50 Words of your article must be unique. Don’t copy-paste in the first paragraph of your article otherwise you won’t get a high ranking in SERP.
- If the original article consists of 700+ Words then it doesn’t mean that your article also should have so many words. Having 500+ Words is enough.
- Last but not least, Copying content is not a good Blogging practice. Work hard but if you still do so then don’t forget to link back to the original article.
3. High Page Rank Means Higher Search Engine Rankings/Traffic
Even I was a hardcore believer of that SEO Myth but my doubts were cleared When I faced the First Page Rank Update of my blogging career. The search engine uses hundreds of factors to determine Search Engine Rankings. PageRank is also one of them but carries very less impact. Nowadays Google is distributing Page Rank blindly.
Example:- I made a lot of high-quality backlinks for technoupdates.org but its PR got dropped from PR3 to PR2. On another side, I bought a domain starting December 2019 and just wrote a few low-quality articles there. I didn’t make even a single backlink for that blog but yet it got PR4 in Feb 2020 page rank updates.
So we can say that nowadays Google has removed Page Rank from their Ranking Criteria. Having High Page Rank doesn’t mean that your website will get a high position in SERP. From my personal experience, I have seen that one of my Page Rank 0 blogs performs much good than PR3 blogs in Google.
Instead of PR, you must care about Domain Authority ( DA ). Domain Authority is the factor that can give you higher rankings. However, it’s easy to get High PR but getting high domain authority is really a hard job.
During a recent Google Plus Hangout I came to know that Google Page Rank can be faked with some tricks. Even you can easily get a High Page Rank for some bucks. So does PR still matters?
Previously there was a reason to love high page rank: Paid Posts. There was a time when you could get many advertisers because of your high page rank but now the game is over.
Recently many advertisers rejected my blog due to less Domain Authority while I was having Good Page Rank. They told me ” we no longer believe in High Page Rank. Domain authority is the main criteria for us while choosing blogs for Paid posts/Review”. I will recommend concentrating on your content quality, On-Page SEO, and high-quality backlinks.
4. More Reciprocal Links Means Better Ranking
That’s the common SEO Myths even some big guns make use of it. I have seen a lot of blogs that are nothing but a list of sites. Many guys are using various badges on their blogs but believe me they don’t work to rank high. Such websites are full of spam because they don’t follow Google’s Webmaster Tool guidelines.
So first reason not to use those directories sites is that they are spammy. They have a lot of outbound links per page. They even link to new blogs which don’t have any quality content and backlinks. Obtaining backlinks from such directories is, therefore, often harmful and a form of negative SEO.
Another big reason is the way of backlinks. Most of the Website directories require you to put their badges on your website if you want to get your website listed there. Suppose your blog is about Health but these directories have every type of blog link. It will be poor SEO practice if you connect back to them.
No matter how many backlinks you got from such directories but if those aren’t relevant to your niche then they don’t carry any SEO importance.
Here is another example of an irrelevant backlink method that many newbies use :
Suppose you are having two blogs, one about Health Related Topics and another about Technology Niche. In a PR update, one of your blogs gets high PR and the other one remains the same.
The first task you will do is linking to your low PR blog from the High PR blog. That’s the biggest SEO mistake to avoid. Always care about the relevancy of backlinks otherwise they won’t work to rank higher.
I am not saying to avoid link exchange. Link exchange is a great way to get natural backlinks but make sure you link back to the same website as yours. For example, if you are having a blog about Exam Results then you can link back to Jobs, Online Education, etc. websites. But it doesn’t mean to distribute links to a lot of blogs. Be selective and consider the quality of blogs.